Client: Confidential D2C Startup (India) Industry: E-commerce / Direct-to-Consumer Project: DevOps Implementation + WordPress Infrastructure Optimization
📉 Background
The client is a growing D2C brand selling products through their WooCommerce-powered WordPress website. With a lean team and increasing demand, they focused heavily on marketing and product development—but overlooked critical infrastructure and deployment workflows.
Their setup relied heavily on freelancers and lacked structure in how code or content changes were managed. The website was central to revenue generation, but there was no formal strategy to handle updates, backups, or failures.
⚡ The Incident
During a major weekend sale, the internal team pushed a plugin update directly on the live site. The update caused a critical conflict with the WooCommerce checkout, which remained broken for over 8 hours.
The result? Over ₹3.5 lakh in lost sales and a major dent in customer trust.
This was not the only issue:
- No version control meant no way to roll back safely.
- No staging server to test changes before going live.
- No uptime monitoring — they only learned of the issue when customers complained.
- Manual updates done via cPanel or FTP without logging.
- No deployment process or developer accountability.
🚧 Our Approach
Kartgen Infotech stepped in to transform their web operations with a lean and startup-friendly DevOps setup. We focused on delivering stability, safety, and scalability without adding unnecessary complexity or cost.
Here’s what we implemented:
1. Git-Based Version Control
We set up GitHub for source control. This ensured every code change could be tracked, reviewed, and rolled back if needed.
2. CI/CD Pipelines
We configured GitHub Actions to auto-deploy code to staging and production environments. This reduced human errors and sped up release cycles.
3. Staging Environment Setup
We created a staging environment where the team could test plugin or theme updates, custom code, and content changes safely.
4. Daily Backups
We integrated WP Vivid for automatic daily backups stored offsite. In case of a site crash, full restoration could be done in minutes.
5. Uptime Monitoring & Alerts
Using UptimeRobot, we set up 24/7 monitoring to alert the team within minutes of any site downtime.
6. Deployment Best Practices
We trained the internal and freelance teams to use Git workflows, staging tests, and rollback plans.
🚀 Challenges Resolved
This new setup did more than just prevent future plugin-related crashes. It solved multiple hidden issues startups often overlook:
- ❌ Manual FTP edits leading to overwritten files and hard-to-trace bugs
- ⚡ Untracked code changes by multiple freelancers causing conflicts
- ❌ No rollback plan after failed updates or hacks
- ❌ No documentation of who changed what and when
- ⛔ Poor collaboration between marketing, devs, and content teams
- ❌ Zero test coverage — changes were pushed live without validation
- ❌ Downtime going unnoticed for hours, costing money and reputation
Now, every update goes through a workflow that’s trackable, testable, and reversible.
🌟 Results
- ✅ Zero downtime during recent high-traffic campaigns
- ✅ 60% faster deployments with fewer bugs
- ✅ Full traceability of every code and plugin change
- ✅ Peace of mind for the founding team and their developers
- ✅ Improved collaboration and accountability
📅 What We Used
| Tool | Purpose |
| GitHub | Version Control |
| GitHub Actions | CI/CD Pipeline |
| WP Vivid | Automated Backups |
| UptimeRobot | Monitoring & Alerts |
| DigitalOcean | Hosting & Staging |
📣 Client Feedback
“We thought DevOps was for big tech. But after one mistake nearly tanked our sale, Kartgen’s setup felt like an insurance policy we should’ve had from day one.”
🔹 Final Thoughts
This case shows how DevOps isn’t about fancy tools or expensive engineers — it’s about setting up processes that make your startup resilient.
With just a few low-cost tools and the right mindset, you can avoid disaster, improve team confidence, and scale with stability.
🚀 Need This For Your Startup?
We specialize in WordPress DevOps for early-stage startups, agencies, and solo founders.
Visit 🔗 https://kartgen.in
Contact 📧 ashish@kartgen.in
